Gentle Habits® is the overarching brand that encompasses This is Incense as well as many other exciting, thought-provoking (and incredibly smelling) ritual tools.

We are about finding moments of stillness, joy, movement, love, motivation and self-reflection. Rather than give you advice, we believe you have the answers within yourself. We create tools to prompt you to explore your daily rituals, rhythms and Gentle Habits. Whether they set the mood for your day ahead or are used to wind-down after a long day at work. We hope to help you create rituals to unlock the capacity to feel present, grounded and captivated by the everyday.

We are a salty, down-to-earth, community-focused Australian business inspired by the positive outcomes that our products encourage. Products we, the Gentle Habits team and I, find ourselves craving in our daily lives. We love creating products that make us smile, remind us to breathe, ground and connect us to the Australian bush and beaches.